“If facebook were a country it would be the third largest in the world in terms of population”. That’s surely impressive. However, the one statistic that should really get you thinking is this one: “70% of all facebook users live outside of the United States”. It’s not just facebook, but the entire social media phenomenon, which is largely being shaped by actors outside of the US.
Certainly, the main thrust is still in America, driven by the fact that the US remains the largest consumer market on earth. But there’s a simple logical conclusion to all of this: It’s time to seriously consider whether your current, US-centric social media strategy should be broadened to give it greater global appeal. That’s where V² comes into play.
“It’s time to seriously consider whether your current, US-centric social media strategy should be broadened to give it greater global appeal.”