Each of our features and options has been meticulously designed to cover every conceivable level of research that you may require. To learn more about the full range of our options, please call us on +1.404.889.8773 or write us via: sales(at)veritassquared.com.

Services*	Options
	Scoping Report**	Basic	Standard	Advanced	Custom	Custom +***
Smart Answers
Monitoring
Quantitative Analysis
Smart Answers +
Monthly Reports
Monthly Reports +
Pattern Detect
Pattern Detect +
Influencer Profiling
Influencer Profiling +
Best Practices Radar
Biannual Seminars
Strategy IQ
EdIQ

*	Features: Each service here is in progressive order as each preceding service is essential for the following one.
**	The Scoping Report is a preliminary report we create for you as a result of our initial analysis over the period of a month in which we determine the main trends of the buzz around your product, some key sources, and preliminary quantitative analysis through which we provide you with a general portrait of the different social media scenarios pertinent to your product or services.
***	Custom + is our option in which you can choose a customized combination of our features.

Description of our Services

Feature	How it works	A Closer Look	Your Benefit
Smart Answers	We work with you to formulate the questions pointing to the issues you are interested in finding out about and we further define them for you. We then find the answers throughout the social-media universe.	Questions that elicit your areas of interest. We base our research on these questions and moreover, categorize them by areas.	These questions will help us shape the direction and nature of the research. We would also create correlations among the questions and through our analysis, determine the importance of the same in the minds of the participants in the social media.
Monitoring	Done through a number of available monitoring tools.	Through the use of keywords and deep webcrawling, the different tools would identify the multiple sites in which these keywords appear.	Real-time Information through correlation of data from the different sources. Also categorization and classification of the sites in accordance with the keywords.
Quantitative Analysis	Quantitative evaluation of the data obtained through the real –time software monitoring and human in-depth searches.	We provide you with, among other elements, the social media buzz volume around your products and the social media buzz volume in comparison through correlational analysis. You will also see the share of voice in the social media with regard to your interests.	We provide you with a precise and concise portrait of the different social media scenarios, the sentiment with regard to the product, the opinion leaders (in volume) and the competitive activity.
SmartAnswers + (Includes all elements of Smart Answers)	Beyond SmartAnswers. Questions formulated by us (Veritassquared), based on our findings and using your questions as a starting point. These two options form an intricately interrelated unit, based on our philosophy of dynamic mixed qualitative and quantitative methods.	Based on our analysis, we determine the need to elaborate more pertinent questions over the period of study. There is no limit to the number of questions. We also define the necessary period of study (e.g 3 months, 6 months, 1 year) to achieve your objectives.	In the spirit of well conducted qualitative research, these questions, product of our continuous and dynamic analysis, would contribute even further to achieving the objectives of the study and identifying new areas of importance to your company or institution.
Monthly Reports	One report every month for the duration of the project in which we explain our findings, analyze the same and provide ample evidence to support our analysis.	Beyond reporting mere facts, our researchers pour considerable energy into deciphering the bigger picture – in short, these are true intelligence reports.	These reports would provide you with a continuous analysis of the issues you have asked us to monitor, supported by a considerable body of evidence.
Monthly Reports+	With all the same features as the Monthly Reports, and in addition we alert you to other emerging issues that need to be taken into account.	If you select the Monthly Reports + option, then you will also see us going even deeper , looking at what may seem innocuous today, but which could be a make or break issue tomorrow.	These reports would provide you with much deeper insight into the issues through our analysis. They serve as your compass into the social media buzz around your product or service and signal which areas and themes are of importance and which are not.
Pattern-Detect	Through our analysis, we: · segment the participants in the social media into subgroups · analyze the usage segments in terms of their nature, geographical location and the motivational characteristics that distinguish them from each other. · determine the volume of their participation.	By creating these patterns of usage, we are able to determine how they participate in the social media, why they do so, where the major participants are, and lay the groundwork to establishing communication with them.	“Pattern Detect” is an imperative precursor to any eventual proactive marketing measures. Essentially, armed with this information, your advertising agency would possess a formidable weapon to increase the return on every advertising dollar you spend.
Pattern-Detect+	“Pattern-Detect +” combines all the features of Pattern-Detect combined with an extremely valuable additional feature: an in-depth analysis of non -users.	Determine what motivates the clients of your products and services to purchase them and look for the commonalities and differences among these. In the same manner, determine why potential clients prefer not to use the products and services.	“Pattern-Detect +” is the best choice if you are determined to take away market-share from your competitors. It’s simple – Pattern-Detect + delivers the sort of intelligence that is fit for “going after the competition”
Influencer Profiling	Essentially encompasses a thorough analysis and ranking of key consumers or clients.	Analyze how their opinions as propagated throughout the social media seems to have a significant impact upon present and potential consumers or clients.	By identifying these persons, you can create strategies to engage them and use their influence to your benefit.
Influencer Profiling +	“Influencer Profiling +” includes all the features of the basic Influencer Profiling option but with one very powerful and expansive additional feature: an in-depth profiling and ranking of influencers who are not users of your products and services. As it relates to “non-users” these are defined as those parties that do not use your products, but have influence over the users (e.g. those promoting social media in your areas of business, without being in the business themselves). Examples of these would be journalists, websites, online magazines, etc .	Similar to the Pattern-Detect and Pattern Detect +, the Influencer Profiling and Influencer Profiling + options take a very discerning look at the nature and dynamic of commentary being propagated. However, there is a key additional benefit inherent in the intelligence gleaned from the respective Influencer Profiling options – a very careful analysis not only of what is being said, but moreover a dissection of these individuals themselves along a much broader spectrum of organizational affiliation, ideological or commercial motives,	Influencer Profiling, and especially Influencer Profiling + are analogous to a comprehensive insurance policy and sophisticated opportunity detection mechanism wrapped into one.
Best Practices Radar (Two Annual Reports)	We analyze your competitors ‘ successful and unsuccessful practices, and those of other organizations (not necessarily only in your field) to determine the nature and quality of the same. Furthermore, case studies of lessons to be learned from other organizations will be developed into best practice case studies.	Through this analysis, there is plenty to observe in what the competition is doing. but what is most instructive about this exercise is seeing how consumers actually react.	Put simply, you get to see in great detail what works and does not work –essentially, you don’t need to make their mistakes to find the optimum social media engagement strategies.
Biannual seminars	Two seminars, the first in the sixth month of the project, the second at the end.	Four to six hour seminar with all the departments involved in the project, in which we: · Explain what has been done thus far · What the findings have been · Foster the discussion of the findings with the different participants · Work together to determine what issues need to be further addressed and which new strategies need to be created to continue the research.	These help you to create a necessary space for discussion of the issues among the participants from the different departments involved, as they come together with the researchers to examine the findings.
Strategy IQ	In addition to our analysis of the issues, and the evidence of the need to address these issues, we would formulate strategies for you to address these issues through the use of social media, and at times together with traditional means.	There is a big difference between listening and acting, between being passive and being active. Notwithstanding the lure of jumping on platforms such as facebook, experience has taught us that whilst joining the fray on twitter and others is relatively easy, the implications of doing so can be far reaching. That is why we prefer to take a rather restrained approach, to the extent that we have told clients flat out that getting actively involved in conversations versus mere listening, would simply be too risky. In short, while we live from and by social media, we are keenly aware of broader considerations that have to be kept in mind – legal aspects being one of many.	Us being very self-critical about what we do, is the best assurance we can give you, that whatever we recommend is in your best interest. We have said “no” to clients ready to pay handsomely for us to manage their engagement on twitter, advising them to stay away.
Ed IQ	We elaborate the framework to assist you in creating more educational opportunities with your customers and/or partners.	The basis of our educational philosophy is that of fostering relationships of ownership, equity and strengthening individual and community social capital.	Through these educational opportunities, you would be able to establish partnership with your customers, allowing them to feel closer to you, to identify with you as a partner, instead of a company that does not have their interests first and foremost.