Latin Americans in general love dancing, and singing, and talking, and eating, and laughing. We love reaching out to each other, and we love being with people. We love doing things for people and with people. We love expressing ourselves in many different ways and constantly, all the time. We are always in each other’s business, and don’t necessarily understand the concept of personal space; a concept which is central to the US society. So when social media was introduced in Latin America, it took off like lightning. Messenger, then Googetalk and others in the “old” days, texting, youtube, then of course, the contemporary divas, facebook and twitter. Everybody is talking to everybody, reaching out at every minute of the day, telling each other everything, anywhere, at any time. And they have proven to be excellent tools for normally very expressive people to become even more expressive, and to create new bonds with even more people. So I was curious when I began working in social media in the US to find out if the situation was similar among Latinos here. Did their Latin American expressive heritage grow its roots here? Do they communicate with each other, and with others, in similar ways? Do they use social media with that expressive gusto that characterizes their counterparts in the lands of their ancestors? And now through my work, I can say that yes indeed, they do. Quite a few similarities. An interesting world I am exploring here, and so much more to discover every day – So exciting!